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Gerson da Cunha
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Gerson da Cunha took a Science degree at the University of Bombay and
then worked five years in Reuters/Press Trust of India, Bombay, as
reporter, feature writer, sub-editor and correspondent.
He spent the next 25 years in marketing and advertising, including ten
as head of Lintas, a major advertising agency. After a stint in Brazil at
the University of Sao Paulo on a study grant, he worked ten years in the
United Nations Children's Fund (UNICEF) in Latin America and New York.
While in Lintas, he functioned in honorary capacities as
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advisor in the Indian ministries of civil aviation and tourism, health
and family welfare and information and broadcasting.
This and his experience in marketing he took into UNICEF and now brings to
voluntary work in his home city of Bombay. Here he is deeply involved in
citizen mobilization for better urban governance. He is a trustee of CRY
(Child Relief and You) and Akanksha, organizations working for
underprivileged children in India.
Gerson da Cunha has been actively involved in the theatre from university
days as actor and, to a lesser extent, as director. He featured in Alyque
Padamsee's recent production of Begum Samroo by Partap Sharma. He has acted
in film and TV, most recently in Merchant Ivory's Cotton Mary.
He is a columnist and writer in the Indian press and speaker on development
and communication subjects. The work printed in So Far has been written
over a number of years, including those that took him to Latin America and
Africa and on travels all over India, especially Goa, his home state.
He lives in Bombay with his wife Uma, who is a film writer and festival
programmer.
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