[New York, NY - October 8th, 2007] Globosat Entertainment's Premiere Bollywood Film Channel, FILMY announces its sponsorship for the Mahindra Indo-American Arts Council Film Festival (MIAAC) scheduled for November 7th - 11th in New York City. FILMY will provide its support to MIAAC through the promotion of the festival, its featured films, highlighting directors and cast in various programming and extensive coverage of the complete 5 day festival. "Sponsoring MIAAC Film Festival is a great way for us to show our support to the South Asian community in New York and highlight the achievements of IAAC and its contribution to the South Asian cinema in the US" commented Sudhir Vaishnav, President and CEO of Globosat Entertainment.

"As FILMY is becoming more of a household name we want to use it as a platform to build an awareness and appreciation for Indian Independent and Diaspora Films. Sponsoring and supporting the MIAAC allows us to do just that" adds Adris Chakraborty, Director of Globosat Entertainment. Aroon Shivdasani, Executive Director of IAAC further adds, "I am really excited about this partnership as it significantly expands visibility for the films in our festival, thereby giving participating filmmakers a much wider audience. I look forward to a mutually successful relationship with Filmy"

FILMY is a leading South Asian Entertainment Channel providing the best of Bollywood films, red carpets, exclusive interviews, behind the scenes and other various innovative programming. Partnering with MIAAC will allow FILMY to provide its viewers with even more unique and fresh content for the period leading up to and during the festival. The channel has recently been highlighted in the media following the announcement of its stellar line up of new shows for the fall season. Starting with the new hit reality singing show, The Bathroom Singer, FILMY now adds Jigar Mein Badi Aag Hai and Bollywood Ka Boss to its exceptional line of programming.

About FILMY
Filmy is a Sahara One Network Creation that features a stellar line up of blockbuster films. Filmy is available on Channel 2008 on Direct TV.

About Globosat Entertainment
Globosat Entertainment is a North America licensee for Sahara One, Sahara Samay and Filmy. Globosat Entertainment is a premiere global entertainment and broadcasting company based in New York providing premium South Asian Entertainment via satellite.

About Indo-American Arts Council (IAAC)
The Indo-American Arts Council was established in 1998 as a 501(c)3 not-for-profit organization charged with the mission of promoting and building the awareness, creation, production, exhibition, publication and performance of Indian and cross-cultural art forms in North America (in the performing, visual, literary & folk arts). The IAAC is committed to building an awareness of Indian artistic disciplines in North America, and does so through a wide, variety of activities and events, including their successful and acclaimed annual Film Festival. For more information, visit .

About Mahindra Group
Mahindra is amongst the top 10 industrial houses in India. The Group has a leading presence in key sectors of the Indian economy, including trade and financial services automotive components and telecom and infrastructure development. Forbes has ranked Mahindra Group in its top 200 list of the World's Most Reputable Companies and in the top 10 of Most Reputable Indian companies.