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contact: Gitesh Pandya
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[New York, NY - September 27, 2007]  Time Warner Cable of New York and New Jersey and Saavn (formerly BODVOD Networks) are showing their support for Bollywood and South Asian cinema by sponsoring the Mahindra Indo-American Arts Council Film Festival (MIAAC) which is now in its seventh year of bringing the finest films of Indian independent and diaspora cinema to New York City.  The cable company has teamed up again with Saavn, the company that powers the Bollywood category on Time Warner Cable International Movies On Demand Channel 500 with Bollywood movies from UTV, Adlabs and Yash Raj Films.  With this new partnership with MIAAC, Saavn and Time Warner Cable of New York and New Jersey deliver even more of the South Asian movies of all genres that its customers love.

"We are excited to be working with Time Warner Cable of New York and New Jersey this year," states Indo-American Arts Council Executive Director Aroon Shivdasani. "The availability of International Movies On Demand is an important step towards highlighting Indian cinema. MIAAC's commitment to present quality Indian cinema creates a perfect partnership with Time Warner Cable's commitment to ensure availability of these genres," she adds.

2007 marks a groundbreaking year for the convergence of Hollywood and Bollywood.  Eyes are turning towards the East, as Hollywood studios are beginning to invest in Bollywood films. Warner Brothers, Viacom, Disney and Sony Pictures are now all part of the booming Indian movie-making industry.  Bollywood hero Salman Khan has been attached to two upcoming pictures with Indian Film Company and Viacom.  Not to be left out of the Bollywood game, Sony Pictures has its hands in "Saawariya," spearheaded by Sanjay Leela Bhansali of "Devdas" acclaim.

Leading up to the film festival, Time Warner Cable of New York and New Jersey and Saavn launched their Summer of Love campaign.  The promotion celebrated premieres of the New York-set comedy "Jaan-E-Mann", and "Umrao Jaan" starring the newly-married Bollywood power couple Aishwarya Rai and Abhishek Bachchan.  The epic Moghul-era romance "Umrao Jaan" made its North American premiere at IAAC's film festival last November.

"Time Warner Cable of New York and New Jersey is excited to sponsor the Mahindra Indo-American Arts Council Film Festival.   Through this partnership, we're proud to deliver even more Bollywood and South Asian movies to our customers through International Movies On Demand," stated David Goldberg, Vice President, Marketing Time Warner Cable of New York and New Jersey.  "To help serve the diverse, multicultural communities in our service area, we're delighted to offer international films that can be enjoyed by South Asian and mainstream viewers alike," added Goldberg.

About Indo-American Arts Council (IAAC) (http://): The Indo-American Arts Council was established in 1998 as a 501(c)3 not-for-profit organization charged with the mission of promoting and building the awareness, creation, production, exhibition, publication and performance of Indian and cross-cultural art forms in North America (in the performing, visual, literary & folk arts). The IAAC is committed to building an awareness of Indian artistic disciplines in North America, and does so through a wide, variety of activities and events, including their successful and acclaimed annual Film Festival.

The 7th Annual Mahindra Indo-American Arts Council Film Festival runs November 7-11, 2007 at prestigious venues across Manhattan, such as Loews Times Square, Madame Tussauds, Asia Society, and Loews Broadway. More information on ticket sales, film selections, and schedule can be found at /seventh_film_festival2007.

The Mahindra Group
The $4.5 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra & Mahindra is the only Indian company among the top four tractor manufacturers in the world and is the market leader in multi-utility vehicles in India. The Group has a leading presence in key sectors of the Indian economy, including trade and financial services (Mahindra Intertrade, Mahindra & Mahindra Financial Services Ltd.), automotive components, information technology & telecom (Tech Mahindra, Bristlecone), and infrastructure development (Mahindra GESCO, Mahindra Holidays & Resorts India Ltd., Mahindra World City).  The Mahindra Group has ambitious global aspirations and has a presence in five continents. Forbes has ranked the Mahindra Group in its Top 200 list of the World's Most Reputable Companies and in the Top 10 list of Most Reputable Indian companies. For further information, please visit www.mahindra.com

About Saavn (http://www.saavn.com): Saavn is the largest digital distributor of South Asian content in the world with exclusive rights to movies, television shows and music videos from the premiere movie producers, television networks and record labels in India and other parts of the world.  The company has relationships with leading South Asian content producers such as Yash Raj Films, Adlabs, UTV, and T-Series and key distribution relationships with companies such as Time Warner, Cox, Rogers, iTunes, Amazon Unbox, and Verizon Wireless.  In addition to packaging programming for these cable, Internet and mobile carrier companies, Saavn also runs media and marketing programs to help them serve the passionate audience for Bollywood and other South Asian content. The Saavn team consists of media veterans with experience in content licensing, programming, retail products, marketing and multi-platform distribution. Saavn is headquartered in New York, NY and is a venture of 212MEDIA, LLC, Hungama Mobile Pvt Ltd., and Schramm Sports & Entertainment, Inc.

About Time Warner Cable of New York and New Jersey (http://timewarnercable.com/nynj): Time Warner Cable of New York and New Jersey serves over 1.4 million customers in four NYC boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties) and Bergen and Hudson Counties, New Jersey.

Our parent company, Time Warner Cable owns and manages cable systems passing approximately 26 million homes in 33 states. The Company has 14.6 million customers for its various products, including video, high-speed data and residential telephone. This includes approximately 13.4 million basic video subscribers and more than 6 million customers who purchase more than one product. Time Warner Cable includes some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company's customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California. It is the largest cable provider in the nation's two largest cities, Los Angeles and New York. Leveraging its leadership in innovation and quality customer care, Time Warner Cable delivers advanced products and services such as video-on-demand, high-definition television, digital video recorders, high-speed data and Digital Phone.