Time Warner Cable will be co-sponsoring the seventh edition of the Mahindra Indo-American Arts Council Film Festival (MIAAC), a Gotham-based Bollywood and South Asian fest.
  
As a lead-in, Time Warner and its co-sponsor, Saavn (a digital distrubutor specializing in South Asian content) have been promoting romance-themed Indian films "Jaan-E-Mann" and "Umro Jaan" in their "Summer of Love" campaign.
  
Time Warner has 1.4 million subscribers in the New York area and powers the Bollywood category of its VOD service using Saavn.