Press Release

Phil Goldberg's
TUESDAY, JULY 26, 2011 6:30PM - 8:30PM
Misha Nicole, 303 Bowery, (bet. Houston & First St), NYC.
American Veda Revisited
Suggested donation:  $10
Featuring a discussion by author Philip Goldberg on the remarkable influence of India on Western religion, psychology and healthcare. Copies of American Veda will be available for sale and signing.
Phil Goldberg will be interviewed by Anju Bhargava.  There will be a Q&A following the conversation.

Phil GoldbergAbout Philip Goldberg: Author or coauthor of nineteen (19) books, includingRoadsigns: On the Spiritual Path and The Intuitive Edge. Based in LA, he is an ordained interfaith minister, a public speaker and seminar leader, and the founder of Spiritual Wellness and Healing Associates. He is director of outreach for and blogs regularly on religion for the Huffington Post.
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Anju BhargavaAnju Bhargava is a Strategic Business Transformation and Risk Management senior professional and management consultant with over two decades of experience consulting/working for major companies globally. She has provided thought leadership in the public and private sectors, published papers and received many awards.  Her distinctive research based approach leverages best practices from many spheres – education, government, civic, faith based, and corporate. Her pioneering initiatives include an internationally cited study on loan loss published by RMA Journal and recognized by OCC; a target marketing effort “Capitalizing Diversity in the Changing Financial Markets”; Chakravyuhu (labyrinth) education program to mentor corporate women.  A change catalyst pioneer and social entrepreneur, she now volunteers with the Livingston Township, Interfaith Clergy Association and diverse residents to build healthy communities with cross-cultural inclusion. A Vedantic teacher/ordained pujarin, she strives to combine philosophy and practice from a contemporary view. She is the only Hindu woman to to lead the opening invocation prayer at Livington's Memorial Day Service and the NJ State Assembly on May 20,2010, observing Asian American month. She started the first professional networking forum in New York, South Asian in Corporate America. She was the only Indian-American to serve in the Community Builder Fellowship, President Clinton’s White House initiative. She is a member of President Obama’s Inaugural Council on Faith Based and Neighborhood Partnerships, founder of Hindu American Seva Charities,  President of Asian Indian Women in America, and Trustee of Council for a Parliament of the World’s Religions.

About American Veda Revisited:
In February 1968 the Beatles went to India for an extended stay with their new guru, Maharishi Mahesh Yogi. It may have been the most momentous spiritual retreat since Jesus spent those forty days in the wilderness. The media frenzy over the Fab Four made known to the sleek, sophisticated West that meek, mysterious India had something of value. Our understanding and practice of spirituality would never be the same.
With these words Philip Goldberg begins his monumental work, American Veda: From Emerson and the Beatles to Yoga and Meditation, How Indian Spirituality Changed the West (Harmony Books; Hardcover; November 2, 2010), is a fascinating look at India’s remarkable impact on Western culture. Goldberg’s eye-opening chronicle shows how the ancient philosophy of Vedanta and the mind-body methods of Yoga have profoundly influenced the nation, producing a radical shift in the worldview of millions.
What exploded in the 1960s actually began more than two hundred years earlier, when the United States started importing knowledge as well as tangy spices and colorful fabrics from Asia. The first translations of Hindu texts found their way into the libraries of John Adams and Ralph Waldo Emerson. From there the ideas spread to Henry David Thoreau, Walt Whitman, and succeeding generations of receptive Americans, who absorbed India’s “science of consciousness” and wove it into the fabric of their lives. Charismatic teachers like Swami Vivekananda and Paramahansa Yogananda came west in waves, prompting leading intellectuals, artists, and scientists such as Aldous Huxley, Joseph Campbell, Allen Ginsberg, J. D. Salinger, John Coltrane, Dean Ornish, and Richard Alpert to adapt and disseminate what they learned from them. The impact has been enormous, enlarging our current understanding of the mind and body and dramatically changing how we view ourselves and our place in the cosmos.
With fascinating stories of key players and the times they lived in, Goldberg paints a compelling picture of this remarkable East-to-West transmission, showing how it accelerated through the decades and eventually moved from the counterculture into our laboratories, libraries, and living rooms. Now physicians and therapists routinely recommend meditation, words like karma and mantra are part of our everyday vocabulary, and Yoga studios are as ubiquitous as Starbucks cafés. The insights of India’s sages permeate so much of what we think, believe, and do that they have redefined the meaning of life for millions of Americans—and continue to do so every day.  
In 2009, Newsweek ran a provocative essay titled “We Are All Hindus Now.” American Vedatells exactly why and how that came to be. It is not only the very first popular history of Indian religion and philosophy in America, it is a stirring tribute to India, whose ancient traditions continue to influence our everyday lives.
The Indo-American Arts Council is a 501 ©3 not-for-profit secular arts organization passionately dedicated to promoting, showcasing and building an awareness of artists of Indian origin in the performing arts, visual arts, literary arts and folk arts. For information please visit

MISHA NICOLEMISHA NICOLE: MISHA NICOLE is a women's retail concept store on 303 Bowery Street in Soho, NYC. The Company is the premier platform to showcase coveted designers that have strong international brand recognition but have no U.S.representation. Our mission is to create a fresh, cultural and engaging shopping experience featuring these fabulous emerging global brands. Our exclusive and fashion forward merchandise effortlessly works back to well-established and compelling western brands, creating a cohesive, one-stop shopping experience for the chic exceptional customer. MISHA NICOLE hosts an array of events: music, fashion, dance, book/play readings, film. - visit for details!

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