The design philosophy that is the undertone at Studio- Babita M is driven by one fact that fashion needs to be enjoyed, and therefore needs to have a “Happy” disposition.

It took some introspection during recessive times, by the designer to maintain this strong undertone of “being happy” and in order to pursue deeper into the secret behind this she chose to seek a land, a nation which treasures this emotion.

The Kingdom of Bhutan was chosen where progress is measured by GNH (Gross National Happiness) not GDP as they believe that happiness is a derivation of what you do, and choose to do. During her visit there she was inspired by the culture, the architecture, the people of the country and there began her journey towards the design inspiration for Spring Summer 2010. Drawing on references from the near perfect yet ornate geometry of the architecture to the vivid colors of the paintings, and the stunning use of metal art works, the idea of fusing this palette of art, culture and design with her signature design philosophy which exhibits a strong attitude with sophistication and class formed the perfect platform for her unique SS2010 collection aptly named ‘BOH–AUM’. The name is representative of styling based on a Bohemian palette with renderings and inspiration from the Kingdom of Bhutan– with its vibrant and simple culture.

Spring summer has too long been dominated by prêt lines which may be Bo Ho or otherwise, the intent was to create an evolved styling that could be either be used as prêt or high fashion, and establish a cross over genre for SS2010.

BOH– AUM by Babita M is an expression of this very philosophy, the collection is a blend of the rich and imperial fabrics, that are mostly geometric and motif based with modern fabrics and silhouettes. The collection also uses metallic art work brought back from the kingdom that is interestingly uses as embellishments. At times the collection very innovatively uses such metal art pieces as grips and fasteners that hold in place the drapes and weaves.

Like the Bhutanese Dzong architecture, the chunky accessories are elegant with a rare blend of harmony and proportion. Enlightening awareness the designs are based on “ Dhungs” (long horn), and “Double Dorjes”. The garments are inspired by the dragon bird which symbolizes purity; a lotus for luck and enlightenment, and popular endless symbol which signifies eternity, longevity and infinity. Their highly decorative design has a unique charm that balances traditional Bhutanese design with contemporary elegance.

The collection is clean, simple and exquisite. The geometrics in the print juxtaposed with the vibrant colors and drapes actually create a genre that is a cross over from prêt to high fashion and that gives options for its use as prêt or high fashion.

There are three spectacular looks and with color pallets ranging from white rendered with checks to green/black/purple presented in a geometrical pattern to ink blue/ coral highlights and a multi color traditional Bhutanese weave interspersed with geometrical bands .