Sachin and Babi Ahluwalia are the co-founders and Presidents of "Sachin and Babi" a one year old fashion collection, borne of their existing companies, ANK Embroideries, (under which they design and manufacture designer and couture embroideries for some of the biggest fashion houses) and ANKASA (the 4 year old luxury home furnishings brand). "My wife and partner, Babi, and I decided to launch our own RTW brand to bring couture products to the contemporary girl. "
Growing up in India, Sachin's mother owned design factories that featured Indian ethnic wear and Sachin, on his way to the U.S. to pursue his MBA, convinced his father to let him stay back one year to further explore the field of fashion and design in his families factories. In one short year, he and his mother were able to grow the business to new heights. Sachin ended up going to the U.S., but instead of business school, he opted to attend FIT in New York, where he majored in Textile Design and met Babi, his future wife and business partner. "Through our experiences from India and New York, we are able to translate embroideries and surface texture in a very different way. It is a fusion of old world techniques and modern sensibility." It is with this combined background that ANKASA, and now SACHIN AND BABI, has flourished.
The designers enjoy working with the wide range of materials and production capabilities in their Bombay factory. The Ahluwalia's have directed their focus to surface textures and fabric manipulations. They combine what is chic and classic with what is edgy and trend driven. They are always experimenting with the not-so-obvious textures and combinations of fabrics to accent a classic silhouette. Sachin has recently become even more interested in the "finer details," and has started working on jewelry pieces. They are very unique pieces that combine textiles with rare beads and semi precious stones.
"SACHIN AND BABI" is a unique blend of classic silhouettes and hip and cool colorways and textures. The collection translates as a designer collection, with the same fine fabrics and finishing that you would see in a luxury collection. One of the big draws of the line is that it is priced within the contemporary price point, making the collection very accessible to the mainstream.
The couples have a design studio in Midtown Manhattan and reside with their two young daughters in Sutton Place. |