Yesterday, Bollywood music and dance took over Time Square in New York with a cool flash mob! Dancing to AR Rahman’s Jai Ho, the epic flash mob was to promote and spread the word about the upcoming New York Indian Film Festival in May.

The New York Indian Film Festival is the oldest, most prestigious South Asian film festival in the United States. It is dedicated to showcasing, promoting and building an awareness of Independent, arthouse, alternate and diaspora films from/about/connected to the Indian subcontinent. NYIFF boasts six days of premiere screenings of feature, documentary & short films, industry panels, special events, retrospectives, red carpet galas, an award ceremony, packed audiences and amazing media coverage. This year, along with many other fabulous selections, the festival will feature a SPOTLIGHT on British filmmaker GURINDER CHADHA (“BEND IT LIKE BECKHAM”).

Check out these cool vids and pics!